Lada Campus XV: the Drive Territory

(Русский) Общая площадь

(Русский) 2400 кв.м.

Client
Place and date

(Русский) г. Казань, чемпионата мира по водным видам спорта FINA, 24 июля - 9 августа 2015 г.

Guests

(Русский) более 240 000 человек

Event objectives

The client had set a large-scale task for the company – to come up and build a Lada Pavilion in a short time in Kazan, in the framework of the FINA Swimming World Cup – 2015. We were to introduce two concepts of the company – Lada X-Ray and Lada Vesta, and to show the classic models of the manufacturer at the same time. It was necessary to attract interest and entertain guests of different ages and different interests.

Results

Our company created and developed a design project, and then made a pavilion with an area of 900 square meters. Its task was to demonstrate the modern appearance of the company and to provide a stunning presentation for the two new models – Lada Xray and Lada Vesta. The production time of the pavilion was a record 20 days, 10 of which were spent on the production of the whole pavilion and the other 10 on installation.

The big letters XV became the central and most recognizable element of the pavilion. They symbolized the names of new models, as well as the year of the event – 2015. Inside the letters there was an installation of many hand-made glass spheres that looked like bubbles and became a reference to the Swimming World Cup. In the pavilion, there were concepts of the cars presented on rotating platforms. An interactive zone was singled out and contained everything: from a photo zone with a chromakey, to a car configurator and a travel simulator.

An outdoor part of the exposition occupied 1,500 sq.m. and was divided into carefully thought-out areas. There was a stage installed, recreation areas with huge poufs, a track with radio-controlled cars made in the form of new Lada models, and a road marking area where the youngest guests of the platform studied traffic rules, and a separate platform for active street games.

The pavilion and the street part nearby were perfectly visible and attracted the attention of not only the visitors of the Cup, but also of other residents of the city. Thanks to the lighting around the perimeter of the pavilion, the flow of guests did not dry up even in the evening. The construction was designed with the expectation of difficult weather conditions and extremely high flow of visitors. Therefore, we used the most wear-resistant materials, which ensured the work of the construction until the last day of the cup.

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