Where Generations Meet. A Celebration in Gorky Park

Audience

(Русский) Выпускники, ученые, студенты, сотрудники, абитуриенты, почетные гости и гости парка

Client

(Русский) НИТУ "МИСиС"

Place and date

(Русский) ПКиО им. Горького (Россия, г. Москва) 15 сентября 2018 года

Guests

(Русский) Более 7 000 человек

Objectives

To fully organize a grand celebration of the 100th anniversary of Moscow State Mining University which gave a start to NUST MISiS, to conduct a communicational campaign in social media, to achieve the following goals:

  • To stress the role of the university in the history of the country and development of its economy
  • Bring up a new generation on examples of rich history of the university
  • Demonstrate the perspectives of studying in a leading technical university of the country
  • Bring together alumni, students, scientists and professors under the historic brand of one of the best universities of Russia

Solutions

On September 15, 2018 alumni, scientists, students, employees, applicants and distinguished guests gathered in Gorky Park, Moscow to celebrate the 100th anniversary of their alma mater together. Celebration attendees were in for a rich show program, performances from artistic groups, many of which came from various regions of the country, surprises, presents and, of course, meet ups with old and new friends. Alleys and squares in Gorky Park were full with interactive zones and entertainment for the guests:

  1. Mega-origami. Construction of a century in Fountain Square. This is where the guests had an opportunity to improve their engineering thinking imagination and creativity while creating stunning figures of large cardboard pieces
  2. Living Statues — “living sculptures” that seemed to be taken down from the facade of the Moscow State Mining University building
  3. Soundless disco party — the guests were dancing to their favorite music playing in special headsets and receive if they managed to find a partner
  4. Retro-tent
  5. An achievements tent for NUST MISiS, where one could learn about the history of establishment and development of MSMU
  6. MISiS mail — where do guests see NUST MISiS in 10 years? There was a NUST MISiS mailpost in Fountain Square, where the guests had a unique opportunity to mail their wishes to the university into 2028
  7. A #ПРО100ВМЕСТЕ photoset

There was also staged a march of more than 1500 students from the three MSMU successor-universities along the Pushkin waterfront with the finish line at the main stage. There was a platform at the stage for the distinguished guests to greet the march participants. The grand finale of the event was a concert with performances of famous music bands Moralniy Kodeks and Pizza, DJs S-Brother-S as well as groups from different parts of the country that came to congratulate their alma mater with its anniversary.

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