From 4 to 7 April 2017, the largest International Exhibition of Building and Finishing Materials MosBuild/WorldBuild Moscow 2017 was held in the Expocentre Central Exhibition Complex, Russia.

Grata Adv Communication Agency developed and successfully implemented two projects at once:

• for the ALTA-PROFIL Company, leading Russian producer of finishing materials from polymers
• for the LS Wallpaper Trademark Company, specializing in the production of high-quality designer wallpapers.

Stand of the ALTA-PROFIL Сompany

The conceptual idea of the exhibition space was the creation of an original showcase for visitors. This exhibition stand offered a visual and tactile introduction to a wide range of products of the ALTA-PROFIL company.
It was decided to partially build up the exhibition area of 186 sq. m with hull structures with externals resembling walls of country cottages. On the walls, samples of finishing materials were placed in an accessible and visible form: siding, facade panels, rain gutters, drains, outdoor coverings, fastening systems, roofing and components.

In addition to the detailed acquaintance with the products, visitors could quickly create the house of their dreams on interactive panels using 3D models of existing ALTA-PROFIL polymeric materials.

At the customer’s request in the exposition area of the exhibition stand, our specialists built an interactive stage for presentations and entertaining show programs. In accordance with the unified concept, we also built a comfortable meeting room for meetings with business partners.
It is pleasant to note that all the tasks that had been set before, were fully implemented. The created stand corresponded to image of the leading producer of finishing materials. The audience of the exhibition could get acquainted with a wide range of the company products, and the representatives of ALTA-PROFIL gained the confidence of new clients and business partners.

Stand of the LS Wallpaper Trademark Company

LS Wallpaper Trademark is a promising production company, whose products successfully compete with well-known European wallpaper brands. The specialists of our Agency were given the following task: to position the LS trademark as modern, offering high-quality products with interesting design decisions.

Our developers offered a non-standard idea of visual design of the platform, by using suspended elements and open spaces, an original eye-catching exposition was created, matching up the products of the LS brand.

On the territory of the exhibition stand visitors had a feeling of coziness and comfort, close to home. Thanks to well-thought-out zones, refined interior decoration, correctly chosen color scheme and functional location of the exhibition objects, business partners and ordinary visitors were staying on at the LS stand for a long time.

The design solution implemented by our team allowed us to present the promising LS brand at MosBuild/WorldBuild Moscow 2017 in a creative and interesting way. The visitors of the exhibition stand could get acquainted with the brand in a comfortable and calm atmosphere, and the representatives of the company could successfully present their products and hold planned negotiations with business partners.

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