(Русский) г. Москва, Крокус Экспо, Московский международный автомобильный автосалон (ММАС) 2016
(Русский) 24 августа - 4 сентября 2016 года
At the stand for the MIAS 2016, Hyundai introduced the model Creta which is a universal and practical crossover, a future Korean bestseller. It successfully conquers all kinds of roads and perfectly “gets along” with the city and countryside. To demonstrate all the advantages of the model, different configurations of Hyundai Creta were placed in a varied “habitat” – 3D-installation of the city panorama, winter frozen road and mountain landscape were built. The combination of floor decorations and stylish light boxes created the effect of immersion. The dynamic elements of the design were large screens which demonstrated a variety of frames with an advertising description of the new Creta. The attention of the guests was attracted by a real vehicle body of one of the cars, clearly demonstrating the reliable structure of the body made of special high-resistance steel for even greater safety of the driver and passengers.
Laconic design, based on the use of large-scale architectural forms and contrasting color solutions, has become a first-class background for the exposition. The stand was acknowledged as the corresponding to the high level of the international motor show, and the visitors and customers appreciated our creative approach to work and high professionalism of execution.
In the VIP-zone of the stand a private show of the exclusive business class car, Genesis, subjected to restyling in 2016, was held. This model first appeared in Russia and was exclusively presented to invited dealers.