Multimedia support for Lada Campus XV

Client

(Русский) ОАО ”Автоваз”

Place and date

(Русский) г. Казань, парк FINA 2015

Guests

(Русский) более 240 000

Objective

The customer set a task of creating interactive areas inside the pavilion so that they made an impression and fit an audience of any age.

Results

We suggested the following solutions:

– We installed a stand for photographing with the possibility to replace the background. Visitors could choose one of the proposed backgrounds, take a pose and take a picture. Some backgrounds suddenly changed after the photo shooting, surprising the guests. The received photo could be sent by e-mail or published on social media.

– Car designer: visitors could design their own car from two versions of the vehicle body and a lot of details, then choose a background and camera angle. After confirming the configuration and settings, the photo was sent by e-mail or to a special page on social media.

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