Client’s Opinion: “The LADA stand is the best thing we’ve done at international motor shows in all 50 years” | Грата

Client’s Opinion: “The LADA stand is the best thing we’ve done at international motor shows in all 50 years”

This Friday morning we want to brighten your day up and of course ours with excellent reviews about our work!

At the recently concluded Moscow International Automobile Salon (MIAS) 2016, LADA felt as comfortable as possible. The brand had implemented a record stand of 2 000 square meters and achieved high attendance.

In an interview with Expotory.com Alexander Bredikhin, Head of the LADA marketing Department, told about our collaborative work, noting that “the current LADA stand is the best thing we’ve done at international motor shows in all 50 years”!

“We developed the stand together with GRATA ADV. The format of cooperation with stand developers in our company is clearly defined: we form a concept and work on the idea as a team. This involves both the Marketing department and the Design department headed by Steve Mattin (chief designer of LADA cars of AVTOVAZ — ed.). Steve was directly involved in the development of the concept, and GRATA specialists transformed our wishes into ready-made technical solutions that allowed us to present the cars as efficiently as possible and, of course, to ensure the safety of the structure.

GRATA ADV was engaged not only in construction and building, but also in all activities at the stand. We chose this company following the results of a tough tender and are very satisfied with what we have received. The agency managed to raise the bar so high that in 2018 we will have to show at least the same level. But it will actually about setting an even higher one. It will not be easy as the current LADA stand is the best thing we’ve done at international motor shows in all 50 years”

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