To demonstrate the company’s products, to create areas for business communication and recreation, to highlight premium line of Citroen DS visually.
For the Citroen brand, we developed a design project, created and built up a stand based on the corporate identity of the company.
Most of the area was occupied by urban and cargo Citroen models, but there was also a place for the premium DS line. We raised the car from that line to the second level of the pavilion, right above a passage to another hall, and visually highlighted it with contrasting colors and voluminous finishing materials.
At a two-level exposition with a total area of 1,200 sq.m. 15 cars were demonstrated. On the second floor there was a bar, and on the first floor there were meeting rooms, each of areas was in a separate box from which the cluster style of the stand was formed.
In one of the clusters there was a simulator of Citroen racing model and anyone could ride on it