MIAS 2014 – Citroen

(Русский) Площадь стенда

(Русский) 1200 кв.м.

Client

(Русский) CITROEN

(Русский) Московский международный автомобильный салон (ММАС) 2014

Objectives

To demonstrate the company’s products, to create areas for business communication and recreation, to highlight premium line of Citroen DS visually.

Results

For the Citroen brand, we developed a design project, created and built up a stand based on the corporate identity of the company.

Most of the area was occupied by urban and cargo Citroen models, but there was also a place for the premium DS line. We raised the car from that line to the second level of the pavilion, right above a passage to another hall, and visually highlighted it with contrasting colors and voluminous finishing materials.

At a two-level exposition with a total area of 1,200 sq.m. 15 cars were demonstrated. On the second floor there was a bar, and on the first floor there were meeting rooms, each of areas was in a separate box from which the cluster style of the stand was formed.

In one of the clusters there was a simulator of Citroen racing model and anyone could ride on it

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