On January 18, 2017, the winners of the annual professional competition “PROMEDIATECH DESIGN” were announced and awarded at the Solemn reception in honor of the opening of the IX International festival of promotion and advertising technologies PROMEDIATECH 2017,.
Grata Production company (part of the GRATA Adv group) presented 4 bright stands of 2016 to the professional jury, consisting of the heads of companies that are members of the Union of Exhibition Developers:
The large-scale stand of the leader of the Russian automotive industry LADA for the Moscow International Motor Show in 2016 was crowned the winner in the nomination “Ergonomic Design” – the most ergonomic use of the exhibition space. This stand became a global project of GRATA ADV – 4 key departments of the company were involved. For 10 days the space of 2500 square meters became a universal platform for the presentation of new and familiar models, daily specially staged shows, B2B meetings at different levels and other various events.
Head of the Marketing Department of AvtoVAZ Alexander Bredikhin said in an interview with the portal Expotory: “The agency (Grata Adv – author’s comment) managed to raise the bar so high that in 2018 we will have to match at least the same level. But it will actually about setting an even higher one. It will not be easy as the current LADA stand is the best thing we’ve done at international motor shows in all 50 years”.
All in all, we note that all participants of the PROMEDIATECH DESIGN competition surprised with unusual design and conceptual solutions used in designing and constructing of exhibition stands, just like they always do.
Congratulations to the winners!
The International festival of promotion and advertising technologies “ProMediaTech” is a significant event in the exhibition industry which has received recognition and appreciation of professionals in the field of exhibition construction, promotion and advertising technologies in the Expo and event industry over the years of its existence.